Jefton Sungkar is a globally experienced Creative Director and brand strategist with over 15 years of expertise shaping high-impact brand identities and visual systems for leading organizations. His work spans global agencies including Landor, Interbrand, and M&C Saatchi, where he has led complex branding initiatives across sectors such as sports, telecommunications, urban identity, and lifestyle brands.

Mr Sungkar specializes in translating strategic vision into compelling visual narratives, with deep expertise in brand identity, design systems, and multi-channel brand execution. His portfolio includes high-profile projects such as Formula E, the City of Melbourne, and Optus, reflecting a strong track record in delivering culturally resonant and commercially effective brand transformations.

As a member of the WWCA Advisory Council, Mr Sungkar brings a unique perspective at the intersection of creativity and strategy, advising on brand positioning, market differentiation, and the development of cohesive, world-class brand platforms for clients across industries.